The video has been invested to the top for a while and finally the day has come. Here, Mike Entwistle, Managing Director of CCOMM Ltd., which began in the query area of the conference explained how the combination of green growth of the movement, improved technologies, lower prices and a new generation is ready and able to accept the means of video conferencing will be the essential tool for communication in the 21st century.
40 years ago, the video call took place, when AT & T introduced the Picturephone the 1964 World’s Fair in America. Seen as a fascinating curiosity at once, it never became popular and was too expensive to be practical for most consumers. At its peak, Picturephone service had only 500 subscribers and the service have disappeared in the mid-1970s.
Now, almost four decades later, the video is mature, with manufacturers like Polycom, Tandberg and size of the systematic sale of tens of thousands of units per year worldwide. Is it a growth market. In 2005, videoconferencing was worth about $ 1. 15 billion worldwide, according to Frost & Sullivan. Now, the market will reach $ 3. 1 billion in 2010, growing at a CAGR of 22. 1 percent. Another research firm Gartner is even more optimistic, projecting the video conferencing industry with a value of $ 12. 8 billion in 2011.
The success of YouTube and the emergence of media networking sites such as Facebook and MySpace has the video of users today and elegant modern tool online. Video overcome the barriers of distance and “cement” the current generation Y. Hundreds of millions of YouTube videos are watched daily, even organizations regularly posting their corporate videos on the site as a means of user information and generate a greater knowledge of the user. For example, companies such as Cadbury are fully accepting the new technology as evidenced by the recent ad with a drumming gorilla, who has won more than 1 million page views on YouTube.
All this activity, not to mention the pressure on the environment, was accepted as the video-conference that organizations of all sizes try to save time and reduce their emissions and carbon footprint. Environmental issues have highlighted the excesses of the travel company – not just airlines, but to say just one side of the county to another. For example, working with Northwest CCOMM forces, including police, Lancashire, Cumbria, Greater Manchester, Cheshire, which uses videoconferencing for weekly staff meetings. Police Lancashire Police covers a wide range geographically dispersed in the northwest of England and found it was losing an enormous amount of time, resources and money, while the officers drove for hours just to get to these meetings. Videoconferencing has always saved police, the travel budget to improve the overall communication and answered some of their “green” concerns.
Travel time is wasted, if organizations are looking for an alternative. This is not so much air-miles that are in demand these days, but the video credits and carbon miles as a necessary measure of “green.” With the reduction of the carbon footprint of growing importance to businesses today, video conferencing is a solution that can help achieve environmental objectives of the companies, the reproduction of travel, especially after the start managing finances to see the details of his “reality” of carbon emission rights.
According to Gartner research note, “Gartner recommends reducing the carbon footprint as a carbon target more sustainable long-term compensation (such as planting trees to offset carbon dioxide emissions), and video will a key element of this reduction strategy for many companies. ”
However, it is not only the ecological problems that led to the adoption of videoconferencing. Technological advances have made too many video conferencing more convenient and practical solution, less expensive to implement than before, and now offers a better quality on the desktop. Thanks to this evolution of video conferencing is no longer just the domain of multinationals. SME users also have difficulty running their own business without wasting time on travel are also potential users. That’s why video analysts believe will grow in coming years, driven by instant messaging (IM), collaboration, office and occasional use video conferencing more often as a click from the desktop.
As an integrator of video conferencing solutions, we are actually starting to see the television industry and earn more years of surveys throughout the year in our services and end user knowledge and understanding of technology has certainly improved dramatically. There are more myths about the videoconference. The organizations want to be able to use: No action video in which a technician must rely on the use of smoke and mirrors to make it work, but on the desktop, where the aid is “as easy to make a call telephone, “the key to integrated office software and networking.
In fact, video conferencing should be considered in isolation but as an element of real-time collaborative communication, including video, data and Web through partnerships with Microsoft, Cisco, Avaya, Nortel and helping to create efficient quality , high, more scalable solutions for professional users.
Many IT managers believe their organizations need to be a workplace “virtual”, in some cases more than 60 percent of employees working remotely from their supervisors. The increase in IP videoconferencing, either from the desktop or room to room, now offers an effective way to communicate with remote workers based on ISDN videoconference, with benefits estimated from 12-18 months for companies that replace ISDN video conferencing systems with IP.
Unlike the old perception of videoconferencing as expensive to implement and jerky view, the current IP desktop solutions are friendly yet flexible enough for someone who can connect at a conference, while in the car. You can even start with a phone call, and then “Add Video”. It’s a long way to booking a videoconference
The image quality delivered by videoconference also improved significantly, since, with high-resolution HD images, it is even possible to display products at the seams or defects in the circuit boards. The conference also increase ‘video’ of marketing in the manufacturing sector. Audio high bandwidth (22 kHz) is now the same quality that you expect to have in your audio system.
In 2008, organizations want to make a more natural partnership for the general staff can work in remote locations: at home, other offices in a large campus, or with business partners in their offices. Voice or video on your desktop, available to users, offers the prospect of any “snapshot” of cooperation every time the phone rings and not have to book a room for videoconferencing. This desire for immediate collaboration, combined with more efficient use of working time and the need to reduce emissions of greenhouse gases and save the environment means that it is no exaggeration to describe the video as “The media today .
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